One year after the world witnessed the reality of the grizzly bear trophy hunt

One year ago, Wildlife Defence League shared a youtube video of a grizzly bear being shot multiple times and killed by hunters. The video provided a glimpse into the hidden world of trophy hunting - the ego and lack of ethics was on full display as the men in the video joke and celebrate while taking several shots at the bear, who runs for his life, but tumbles down a snowy mountainside, leaving a trail of blood behind him before finally succumbing to his injuries. “Well it’s less places we got to carry him,” one hunter says while the other laughs.

The public was shocked to witness the brutal reality of trophy hunting first-hand and the video went viral as a result, reaching 16 million people, being viewed over 4.5 million times and shared by over 100,000 people. It drew local, national and international media attention, including The Globe and Mail which ran a story demanding that Premier Christy Clark watch the video and provide justification for a hunt so widely opposed. Journalists even compared the story and the public outrage that resulted to the killing of Cecil the lion. The video also led the President of the Guide Outfitters Association of British Columbia, Scott Ellis, to comment, admitting that the negative publicity the video generated likely hurt the reputation of guide outfitters everywhere.

One year later, opposition to the trophy hunt has only continued to grow - with a recent poll indicating 91% of British Columbians oppose the practice. One year later, the story of this trophy hunted bear is more relevant than ever. With a provincial election set for May 2017, candidates will be asking constituents to identify their priorities in the coming months and we must take this opportunity to make ending the grizzly bear trophy hunt one of them. One year later, we cannot forget this bear and his tragic end. Join us in seeking justice for this bear, along with every other who has fallen victim to human greed and ego. 

Take Action:

  • Contact your MLA, Premier Christy Clark ( & Leader of the Official Opposition/BC New Democrats John Horgan ( and tell them you will be voting for the party that commits to ending the trophy hunting of grizzly bears once and for all. Include this bear’s story in your email - let them know you have not forgotten about him and the many others targeted by trophy hunters and neither should they.
  • Join our email list to stay updated on our #TrophyFreeBC campaign & for actions you can take as we approach the May 2017 election. 
  • Join the conversation online by using the #trophyfreebc hashtag on Facebook,Twitter and Instagram to share your call to end the trophy hunt and to help raise awareness.